The Numbered Fragrance System

The Numbered Fragrance System

The Cohesive Scent Experience No Other Brand Offers

NO.12 Soap = NO.12 Beard Balm = NO.12 Cologne
Same Number. Same Scent. Zero Clashing.

The Problem We Solved

Here's a scenario every guy has experienced:

You use a woodsy bar soap in the shower. Then you apply a citrus beard oil. Later, you spray on a cologne with spicy notes.

The result? A confusing, clashing mess of fragrances that don't work together.

Most grooming brands sell individual products with no thought to how their scents interact. You're left guessing:

  • "Will my soap clash with my cologne?"
  • "Does this beard balm complement my aftershave?"
  • "How do I create a cohesive scent profile?"

Traditional HQ solved this problem with the Numbered Fragrance System.

How the Numbered Fragrance System Works

It's beautifully simple:

🧼
NO.12 Soap
=
🧴
NO.12 Balm
=
💨
NO.12 Cologne
=
🕯️
NO.12 Candle

Same fragrance number = Same scent profile across ALL products.

What This Means for You:

  • ✓ Zero fragrance clashing: Every product in the same number complements each other perfectly
  • ✓ Effortless matching: No guessing, no testing, no confusion—just pick your number
  • ✓ Complete scent experience: Build your entire grooming routine around one signature fragrance
  • ✓ Signature scent identity: Become known for your scent—consistent, cohesive, memorable
  • ✓ Simplified shopping: Love NO.338? Get the soap, balm, and cologne—they all match

Why This is Unique

No other brand—Canadian or international—offers this system.

Most grooming brands name products arbitrarily ("Fresh Pine Soap," "Ocean Breeze Balm," "Mountain Mist Cologne"). There's no coordination, no thought to how they layer together.

Traditional HQ's Numbered System is the only fragrance-matching system in the men's grooming industry. It's a game-changer.

Our Fragrance Numbers: Find Your Signature Scent

Each fragrance number represents a distinct scent profile—carefully crafted, IFRA-compliant, and available across multiple products.

NO.12

Bestseller

Scent Profile: Earthy, Woody, Masculine

Our most popular fragrance. NO.12 is grounded, sophisticated, and versatile—perfect for everyday wear. Think warm woods, subtle earthiness, and timeless masculinity.

Available in:
  • Bar Soap
  • Beard Balm (56g & 133g)
  • Cologne (50ml)
  • Candle (7oz)

Choose NO.12 if you want: A classic, all-purpose scent that works for any occasion—office, outdoors, date night.

Shop NO.12 →

NO.338

Bestseller

Scent Profile: Complex, Refined, Distinctive

For those who want something more unique. NO.338 is sophisticated and layered—a fragrance that makes a statement without being overpowering.

Available in:
  • Bar Soap
  • Cologne (50ml)
  • Beard Balm coming soon!

Choose NO.338 if you want: A memorable, refined scent that sets you apart from the crowd.

Shop NO.338 →

NO.81

Scent Profile: Fresh, Clean, Modern

Crisp and invigorating. NO.81 offers a fresh, modern take on men's fragrance—clean without being generic.

Available in:
  • Beard Balm (56g & 133g)
  • Cologne (50ml)
  • Candle (7oz)

Choose NO.81 if you want: A fresh, energizing scent that's modern and versatile.

Shop NO.81 →

NO.45

Scent Profile: Warm, Inviting, Balanced

A balanced, approachable fragrance that's warm and welcoming without being too bold.

Available in:
  • Beard Balm (56g & 133g)
  • Candle (7oz)

Choose NO.45 if you want: A warm, easy-to-wear scent for daily use.

Shop NO.45 →

NO.40

Scent Profile: Bold, Confident, Unforgettable

A powerful, attention-grabbing fragrance for those who want to make an impression.

Available in:
  • Cologne (50ml)

Choose NO.40 if you want: A bold, memorable scent that commands attention.

Shop NO.40 →

NO.308

Scent Profile: Rugged, Outdoorsy, Strong

Inspired by the outdoors—rugged, earthy, and unapologetically masculine.

Available in:
  • Bar Soap
  • Cologne (50ml)

Choose NO.308 if you want: A strong, outdoorsy scent that evokes adventure and nature.

Shop NO.308 →

NO.30

Scent Profile: Smooth, Subtle, Sophisticated

Understated elegance. NO.30 is refined and smooth—perfect for those who prefer subtlety.

Available in:
  • Bar Soap
  • Cologne (50ml)

Choose NO.30 if you want: A sophisticated, low-key fragrance for everyday elegance.

Shop NO.30 →

NO.0%

Fragrance-Free

Scent Profile: None—100% Fragrance-Free

Perfect for sensitive skin, scent sensitivities, or minimalist preferences. All the benefits of our premium formulas with zero added fragrance.

Available in:
  • Bar Soap
  • Beard Balm (56g & 133g)

Choose NO.0% if you want: Pure, unscented grooming products that let your natural scent (or preferred cologne) shine.

Shop NO.0% →

How to Build Your Cohesive Grooming Routine

Creating a signature scent with Traditional HQ is easy. Here's how:

1

Choose Your Fragrance Number

Browse our fragrances above and pick the one that resonates with you. Not sure? Start with NO.12 (our bestseller) or NO.0% (fragrance-free).

Pro tip: Order a bar soap first to test the scent before investing in the full line.

2

Build Your Collection

Once you've found your signature scent, add matching products:

  • Morning routine: Shower with your numbered soap, apply matching beard balm
  • Finishing touch: Spray on matching cologne
  • Home ambiance: Light a matching candle to complete the experience
3

Experience the Difference

Enjoy a cohesive, layered scent profile that lasts all day—without any fragrance clashes or confusion. Your scent becomes part of your identity.

Example: The Complete NO.12 Experience

  • Morning: Shower with NO.12 Bar Soap (earthy, woody lather)
  • Post-shower: Apply NO.12 Beard Balm (same scent, moisturizing hold)
  • Before leaving: Spray NO.12 Cologne (perfectly layered fragrance)
  • Evening: Light NO.12 Candle at home (your signature scent fills the room)

Result: A cohesive, sophisticated scent experience from morning to night—effortless and memorable.

What Customers Say About Our System

"I love that NO.12 smells the same across soap, balm, and cologne. Such a smart system! No more guessing which products go together."

— Traditional HQ Customer

"Finally—a brand that actually thought about how their products work together. The Numbered System is genius."

— Traditional HQ Customer

"I used to have 5 different scents fighting each other. Now I stick to NO.338 across everything. People always ask what I'm wearing."

— Traditional HQ Customer

Discover Your Signature Scent

Browse our Numbered Fragrance System and experience the cohesive grooming routine no other brand offers.

Shop All Products Try NO.12 (Bestseller)